How does an organization attract the attention of the right editors, journalists, bloggers and social posters when those same individuals are bombarded by dozens of press releases daily?
There’s a good reason organizations hire specialists to write and distribute their press releases. It’s because writing an effective press release is a specialized skill, and pitching a story takes time – a rare commodity these days. The right release – concise but compelling – can grab a journalist’s attention, either encouraging a desire to learn more, or allowing the ease of publishing your copy as is. A press release must be newsworthy, impactful and relevant but, most of all, it has to tell a great story if it’s going to get noticed.
LisaMarie has consistently secured coverage with a multitude of media sources, including: The Daily Voice, The Scarsdale Inquirer, The Lewisboro Ledger, Ridgefield Press, Shoreline Publishing, The Westchester County Business Journal, 914Inc., WAG, Westchester Magazine, The Putnam County Press Times and The New York Times. Her articles related to the music retail industry are also regularly run, word-for-word, in publications such as Front of House, Sound & Video Contractor, ProSoundWeb and Lighting and Sound America.
Press Release Samples:
Press Coverage Samples – Articles Rewritten by Other Journalists:
Press Releases Run Word-For-Word:
To view a list of media coverage for one client, covering a 6-month period, click here.